Lived-In Warmth · Brand guidelines Ventiops.

Life, baked and captured

01

Color

#F5F1E9 Page ground (paper)
#FCFAF4 Raised card / brightest content surface
#1E1B16 Primary text
#46403A Secondary text
#6B6459 Tertiary text, captions, meta
#E2DBCD Hairline / border
#CC6F56 Terracotta (baked warmth, everyday magic): primary CTA ground, focus ring, the accent mark
#1E1B16 Label on the primary accent CTA (AA-guaranteed).
#B04F35 The primary accent as small text (eyebrows, section numbers, kicker labels), AA-guaranteed on bg + surface.
02

Type

Ag The quick brown fox
Fraunces · Headlines and the wordmark. · 400 / 500 / 600 · open license

The whole brand runs on this face: paragraphs, captions, and the small print that carries the day-to-day voice.

Inter · Body, UI, buttons, meta. The neutral workhorse. · 400 / 500 / 600 · open license
03

Voice

Real-life inspiration from a modern African woman in Europe, shared through baking, travel, and everyday moments

warmgroundedconversationalapproachable
Ventiops · brand guidelines Lived-In Warmth
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